(Last Updated On: 20/04/2021)
Instagram actually has a caption character limit of 2,200 characters for posts and a hashtag limit of 30 hashtags. Each Facebook Post should include one call-to-action to achieve one goal. Three Girls Media, Inc. provides world-class custom, quality marketing and PR for businesses of all sizes in all industries. Let’s compare with the maximum length of a few other statuses: The Facebook status message limit equals the max. So, if you were thinking about uploading an entire blog post to Facebook, it is probably best that you rethink your strategy. Okay, so here it is. Every major social media platform has such different text and design norms. Don’t rely on the picture or video to be worth a ‘thousand words’ – decode it for your audience. People come to Instagram to look at the images/videos – not to read exceedingly long captions. number of characters of a single SMS or mobile text message. It’s more about optimal ranges than optimal character numbers. Facebook has always made a big issue of text in images. Firstly, you need to ensure that the hashtags that you use are relevant to your posts. While Instagram allows you to use as many as 30 hashtags, it is best to restrict it to 9 per post max. In fact, Sprout Social found that Instagram posts between 138-150 characters received the highest levels of engagement. If you feel you need more, you need to create an additional post (or ad). Truncation occurs at 125 characters, which is where the social platform sets its cut off for ads and promotional entries. Use hashtags (2-3) in your text to signal important concepts. This is partly because of its role as a centralized resume. A Facebook status update is limited to 420 characters (including spaces). The final part of a Facebook ad (apart from the Call to Action at the bottom) is the link description. Instagram photo or video captions can be up to 2,200 characters long with a maximum of 30 hashtags. It boasts a maximum character limit of 63,206, which allows users to post long-form content. Now, Organic Reach will only give you a hit if your unpaid post actually enters a person’s screen.” Between February 2012 and June 2016 organic reach fell from about 16% to a mere 2%, i.e., if you have 100 followers to your Facebook page, Facebook will only serve your new posts to two followers on average. Though, that does not mean that you should use all the characters or hashtags. The amount of content aimed at a consumer limits how much they can absorb. For years, 140 characters were the magic maximum length for a Tweet, but nowadays, Twitter gives you up to 280 characters you can use in 1 tweet. To encourage your posts to be retweeted, even with more characters allowed, 71-100 characters remains the ideal range. Paying for Facebook is no longer the future! Studies by Social Report recommend that Facebook posts’ optimal range is between 40 and 80 characters, citing that posts under 40 characters receive 86% more engagement than those that are longer. Facebook Posts: 63,206 characters (no penalty for using images or videos), Facebook Page Description: 155 characters, Facebook Ads image/ video: body text – 125 characters, Facebook Ads (link) image/ video: headline – 25 characters, Facebook Ads (link) image/ video: link description – 30 characters, Facebook Ads Carousel image/ video: body text – 125 characters, Facebook Ads Carousel (link) image/ video: headline – 40 characters, Facebook Ads Carousel (link) image/ video: link description – 20 characters, Facebook Ads Collection image/ video: body text – 90 characters, Facebook Ads Collection image/ video: headline – 25 characters, Facebook Ads (all types) – no image can be more than 20% text. Cut long, complex words and use simple language instead. But they’re there, however. Since you can use up to 30 hashtags, allow them to speak for you if need be. It’s better to use short, concise copy than long rambling text. People come to Instagram to look at the images/videos – not to read exceedingly long captions. Headline: 40 characters. How to add “see more” link on Facebook Post. Go to facebook.com/take_a_break. Social Report suggests that your Instagram captions should be even shorter – less than 125 characters. You can’t exceed these, no matter how important you consider your message. Looking for an Instagram video size guide? Remember that a Facebook ad has a somewhat unusual structure. Because of the “See More” button, your message will be cut off at the 140 character mark. Although Instagram captions can be surprisingly long, you won’t want to do this. People seeing your post may not be familiar with the content’s subject matter, so be descriptive. So it’s imperative that when you create the post that you get to the point quickly. Journey's Don't Stop Believin' Legendary rock band Journey's hit song Don't Stop Believin' can fit into … Writing engaging content helps you reach your desired audience while utilizing some of the marketing capacity of social media. You also want to ensure you don’t use the same hashtags all the time (otherwise you may come under danger of earning a shadow ban). Familiarity with the specifics of each is valuable knowledge for any social media user, and content creators in particular. In most social media environments, you have a matter of seconds to capture a user’s eye. You have about 400 characters to use up before your post is truncated, but more and more pages are completely minimising the length of their posts. TrackMaven also analyzed the effects of using hashtags of various lengths. At least one Facebook user has already attempted a status update with 60,000 characters of nonsense words, but he'll need to add 3,206 more to hit the limit. Studies by Social Report recommend that Facebook posts’ optimal range is between 40 and 80 characters, citing that posts under 40 characters receive 86% more engagement than those that are longer. Tweets no longer have to be just 140 characters. Instagram Caption Character Limit: 2,200 characters, Instagram Bio Character Limit: 150 characters, Instagram Username Character Limit: 30 characters, Instagram Ads image/ video: text – 2 rows of text, Instagram Ads Carousel image/ video: text – 90 characters, Instagram Ads (all types) – no image can be more than 20% text, Company leaders’ headline: 150 characters, Company leader’s description: 150 characters, LinkedIn Publishing post headline: 150 characters, LinkedIn Publishing content length: ~120,000 characters, 20 Step Social Media Marketing Strategy for Businesses in 2021, Top 49 Social Media Marketing Agencies for 2021 (Updated). Post an image alongside your update to make your point in fewer words. Sometimes it really give a negative impression to group members. And just like the others, short performs best on LinkedIn. If your image contains more than 20% text, you will receive “reduced delivery” (according to the official Facebook ad specifications).Note that Facebook ignores the text in the body copy of your ad when it does is 20% calculation. Required fields are marked *. And, if you're looking for more guidance, just look to this particular app's name, and remember the "snap" element of it -- a word that implies brevity -- and try not to ramble. Twitter Direct Message: 10,000 characters. With regards to hashtags, the best hashtags are only one short word (ideally it should be fewer than 6 characters long). Paul Shapiro of Search Wilderness has analyzed over 3,000 posts and found that long-form content actually performed best on LinkedIn. The previous character limit was 5,000, making the current limit of over 63,000 a more than 12-fold jump in character count. Research shows that limiting posts to a character count between 40 and 50 is optimal. One area that differs between Twitter and Instagram is hashtag usage. Some people make their tweets almost indecipherable because they include @entries from everybody, they consider important, along with #entries for topics that are remotely similar. So why might you want to go beyond recommended character limits when writing social media posts? The actual character limit never matches the optimal range. In turn, it has a strong bias against posts made by businesses – unless they have paid for the right to do so. LinkedIn technically limits posts to 700 characters. Of course, there is an Instagram character limit for your bio, too. Twitter’s famous 140 character-long limit doubled in 2017, to the applause of many. Although Instagram captions can be surprisingly long, you won’t want to do this. Your email address will not be published. For more information on the various ad sizes and specs, check out Facebook… A single changed word can bring you an entirely new audience or lose you followers, instead. Facebook Posts: 63,206 characters (no penalty for using images or videos) There are three primary reasons: See Three Girls’ guide to crafting quality social media content here. This is likely because the current character limit, established in 2011, was decided by an engineer experimenting with ways to translate the platform’s name into numbers. Your email address will not be published. suggests that your posts work best at 40 characters or fewer, earning 86% more engagement than longer posts. 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